Volatile and demanding customers, a wider range of services, greater competition within the sector, etc. Customers need to be won over, particularly in the current climate of major change in the agriculture industry, where we are moving from selling products to selling services. We understand that it can sometimes be difficult to sell to customers when your background is in services rather than sales. This introduction to sales techniques training module demystifies commercial relationships and helps you understand that selling a service is simply another way of providing a service to the customer.

It can sometimes be difficult to sell to customers when your background is in services rather than sales.